SEARCH MARKETING PHILOSOPHY

What's the right combination of search engine marketing services for you? When we first started Fusioncorp, we focused a lot of our attention on providing companies search engine optimization ... that exotic-sounding, arcane practice that somehow instantly got their websites ranked higher on the Internet's major search engines.

But then like everything Web-related, search marketing began changing at warp speed. Everyone began finding ways to influence the search engines into assigning better rankings... the engines caught on and changed... more and more marketers jumped into SEO and developed additional shortcuts... and the engines caught on again.

So today a one-time search marketing push isn't nearly enough. Now to get - and keep – high-targeted traffic, you need a strategically developed, ongoing campaign. And that's exactly what Fusioncorp provides, through our search engine marketing services, and a comprehensive process.

FIRST COMES HOMEWORK

Your experienced account manager takes the lead in getting to know your company, your overall marketing and sales goals, and your website. We will deeply research your website’s search engine-friendliness and recommend all necessary improvements or revisions. Additionally, we conduct a battery of tests across the Internet, such as analyzing your competitor/industry leader’s websites and determining how they’ve optimized their sites.

We also do extensive primary and secondary search term research that generates hundreds of potential search terms and assesses the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each term.

GET YOUR SITE PROMINENTLY RANKED

Our Search Engine Optimization work entails optimizing selected pages on your website for a variety of search terms your target audience is using to find what you're selling. Effective SEO efforts put your site higher up in a search engine's organic/editorial listings on its results pages (as opposed to sponsored/paid listings).

All along the way, we're educating you in plain English as to what we're doing and why - so you become your company's resident search marketing expert.

In addition, we often recommend a Pay-Per-Click (PPC) campaign, which is simply advertising on search engine results pages - the sponsored/paid listings referred to above. You are only charged when a searcher clicks on your website's PPC message. Your PPC presence on search engine results pages, when combined with a high editorial ranking, also creates a strong sense of dominance - which gives you more credibility.