SEARCH ENGINE OPTIMIZATION

IT'S SIMPLE MATH
Organic Ranking Increase = Sales Increase

"Organic search results" refers to the ranking of your site based solely on your site's coding, content and inbound links, as contrasted with Pay-Per-Click ("Sponsored Links") results where your placement is determined by your bidding on keywords. Because almost 70% of search engine users don't even bother looking at the paid results, viewing them more as ads than relevant results for their search, it is crucial that your website rank as highly as possible in the organic results.

FIRST COMES HOMEWORK

I know what you’re thinking; where does this all begin? Well, it begins with an audit of the existing Search Engine Optimization on your website.

But don’t worry, we will take the lead in getting to know your company, your overall marketing and sales goals, and your website. We produce a breakdown and ‘score’ that evaluates your site's search engine-friendliness and recommends any necessary improvements or revisions. We conduct a competitive analysis that determines whether your competitors have optimized their sites.

We also do extensive primary and secondary search term research that generates hundreds of potential search terms and assesses the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each term.

GET YOUR SITE PROMINENTLY RANKED

Our Search Engine Optimization work entails optimizing selected pages on your website for a variety of search terms your target audience is using to find what you're selling. Effective SEO efforts put your site higher up in a search engine's organic/editorial listings on its results pages (as opposed to sponsored/paid listings).

All along the way, we're educating you in plain English as to what we're doing and why - so you become your company's resident search marketing expert.

In addition, we often recommend a Pay-Per-Click (PPC) campaign, which is simply advertising on search engine results pages - the sponsored/paid listings referred to above. You are only charged when a searcher clicks on your website's PPC message. Your PPC presence on search engine results pages, when combined with a high editorial ranking, also creates a strong sense of dominance - which gives you more credibility.

SEARCH MARKETING CONVERSION TRACKING

Fusioncorp Design will successfully manage your ongoing SEO efforts, scheduling monthly reports which extensively track your search engine rankings for your high-value keywords, as well as your competition's, provide a monthly summary of your website's rankings, with detailed suggestions for improvement, as well as phone consultation.