Five Reasons to Redesign Your Website

Posted by fusioncorp on April 23, 2012

Website redesigns are an awesome thing!  A redesign is the complete overhaul of a website from initial design to the refreshment of imagery and content.  Redesigns release you from the bonds of your old (possibly, or more likely, out of date) website design.  They create new and exciting ways for users and visitors to interact with your digital content.  Best of all, they purge your current website of stagnant content that's been lying dormant since its conception.  Here are my top 5 reasons to redesign your current website.

1.  New technology trends

Trends can mean the ultimate success or utter failure of a brand, campaign or company.  New trends are the latest and greatest thing in the industry of graphic design and deal with a lot of problems that have arose from technological obsolescence.  New things happen with new technology and a website is no different.  After all, a website is nothing more than the advancement of digital technology.  Trends are a good thing.  Use them.

2.  New content for Google

New content is the best thing about a redesign if you're wanting to get found easier.  Google loves it when your content is fresh, new and revitalized constantly because it gives it something new to look at and study. 

Picture a boy staring at the same television day in day out and watching the same movies over and over again.  Sooner or later that kid is going start sitting on the TV to watch the couch simply because it's something different than the same old runaround.  Now, picture that little boy as Google. Google wants to see something different than the same TV all day with the same boring flicks on it, and sooner rather than later he WILL move to the next spot disregarding the old spot's old glory forever.  Give your website some new content to feed on (and Google, too).

3.  New looks can't hurt

A new look for your website design should be something pleasant, clean and functionally sound.  A website redesign isn't just the changing of imagery on a site.  It's the overhaul that makes users love you and come back for more.  Instead of staying with the same 3 year old website, update it with a redesign because people enjoy it more.  It engages them and tells them you aren't stagnant like your content tells Google you are.  So go on.  Flaunt your new website design and make it marvelous - something you can be proud of.

4.  New content management system

Content management systems (CMS) are the only way to go with website design nowadays.  Being a designer, I know that a CMS saves time, money and the headache of writing HTML every five seconds in 50 or more (sometimes) files. 

WordPress is a joke!  Steer clear of WordPress unless you enjoy being thoroughly confused all the time.  If confusion is your heroin then, by all means, go get yourself a template-wielding "designer" with all the promises he can muster and let him make (not create) you a website that has all the purposeful passion of being the glorified blog WordPress was designed to be.

No, you need something simple.  Simple doesn't mean simplistic and that's not how I mean it to be.  Simple meaning that it's easy for you to create new gleeful content and functionality with all the gusto your website should be.  Call us if you want such a thing.  They're hard to come by anymore.  The number's at the top of every page on this website.

5.  New clients

New clients should be the number one reason to redesign your website.  Clients are what makes it possible to have a website to begin with.  Without them why are you reading this - you wouldn't have a website anyway, right?  Create a user experience your clients want to see and guide them in the direction you want them to go.  A great user experience is what's going to separate you from the masses of your less successful competition.  Love your clients and make them see that you care about and take pride in what you do.  They'll love you back because of it.  Guaranteed.