PRINT PHILOSOPHY

Developing a brand is more than just coming up with a cool tagline-- your entire identity as a business hinges on factors like your color palette, choice of fonts and typefaces, and consistent use of standard design elements. If you want to play in the big leagues, letting your intern build your materials in MS Paint isn't gonna cut it. You need professional-caliber identity tools, including letterheads, envelopes, stationery, and e-mail templates. Most importantly, you need a top-notch logo!

LOGO DEVELOPMENT
and branding...

We look at logo design in the same way that we look at web page artistry - it has to be clean, easy to read, memorable, professional, beautiful, and ideally it has to be easy to incorporate into your existing marketing efforts. In fact, we design logos with your exact needs in mind. The process begins with an interview between you and Fusioncorp Design to establish the overall direction of logo development; color schemes, established marketing materials, other logos you like/dislike, etc. From there we design a few sample logos for your review, and go from there. We will continue to design logos for your company until you are completely satisfied with the results. Once a logo is approved, we give you copies in PDF, JPEG, EPS, and Adobe Illustrator to ensure that your logo can be used on all your future marketing touch-points.

Letterheads | Business Cards

We want to maintain your look in all areas of representation. That is why we always suggest letting us design custom letterheads and business cards to round out your new look. Fusioncorp works with many print vendors that can go as crazy or conservative and you like, all the while keeping your budget in mind.

BRAND UNITY
abra ka pocus...what?

Once you’ve established your brand, you need a way to remain fresh in the hearts and minds of your clients and attract new customers. We know just what it takes: strategy, advertising, interactive chops, and media.

The traditional way to do this is with advertising. You know, magazine ads, commercial spots and radio buys. It’s how you reach out to consumers and share your message. We feel that there are times when tradition is key, but we don't want to stop there. We take the conventional concept of advertising, throw a little Jackson Pollock in the mix and "abra ka pocus".

The result is advertising that delivers integrated marketing communications across media that make sense for your brand. We call this Brand Unity. And it’s how we make certain your brand rises above the cluttered marketplace, even when your message evolves.