QR Code Please.
What in the world is a QR Code you ask? Well, even if you do know allow me to pontificate a bit further.
A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
This all sound rather educational right? The big question is, how does that help your business grow. And the answer is this. Within the past year, QR Codes have become the most innovative thing to happen to traditional marketing campaigns since Helvetica came on the scene.
Web search is embedded in our culture. Googling words and phrases to find information has become a way of life for most of us. Websites, blogs, reviews, comments, photos, videos, forums, status updates and tweets are ALL considered searchable content. Each form of content serves as unique education to whoever is searching, depending on what they are searching for. There is an innate satisfaction that is had by consumers who are able to instantly feel knowledgeable (or perceive they are) about a brand, product or service that immediately pertains to them by the power of their own searches and clicks on the web. This is where I see QR codes as the trigger to a metaphorical loaded gun, with bullets being content. The user gets a feeling of “empowerment” by pulling the trigger, in this case, scanning a QR code. Thus, allowing the consumer to get what they want and get it fast.
Here are a few examples on how a QR Code can enhance your business.
1. Add a QR Code to your campaign promotional Posters, Billboards, and Company car.
2. Add a QR Code to your business’s front door, window or even on the side of your building.
3. Add a QR Code to your Business cards, letterheads and envelopes.
In short place it anywhere you can in order to get potential clients to your website, product or promotionals.
Where do you start? Start here! Fusioncorp offers QR Code generation, print design and great ideas to get you started.
Fusioncorp Design
