What is Instagram you ask?
It's a simple photo-taking and photo-sharing app that has taken over Silicon Valley and is filling our Twitter feed with fun, really creative photographs.
You can get it for free from Apple's App Store.
What's it for?
First, Instagram is for taking pictures, adding filters to make them look retro, and then for sharing them with sites like Twitter, Flickr, Tumblr, and Facebook.
And second, it's a simple social network of other people's photos. You can "like" or comment on the photos, and see what's new. It's easy and doesn't take much time or effort. This is one of the reasons it has become so popular so quickly.
How does this app help in marketing your brand?
Instagram is proving particularly popular among consumer brands, not least because it’s enjoyed the greatest growth rate in terms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service. At present, the platform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day.
Why, exactly, has Instagram proven so popular? Its stylish, intuitive interface is certainly part of the equation. Users need only snap a photo, apply an optional filter and click to simultaneously share to multiple social networks, including Instagram’s built-in network. Other users can “Like” and comment on photos to boost their popularity, and find more users to follow by browsing keywords and what’s popular, as well as search.
For brands, it offers another quick, easy way to generate and share visual content with existing fans and, thanks to Instagram’s search and browse functions, attract new ones.
For these reasons Fusioncorp highly recommends looking into this great little app.
Fusioncorp Design
